About

Here at Beauty & the Beach, we have taken a creative and playful approach to designing swimwear. We always keep in mind that beachside goddesses want to have a little fun in the sun and look gorgeous while doing so. Who said that you can’t have your cake and eat it too! We believe that anything is possible and as long as you are willing to have a little fun, the sky is the limit.

Our passion for creative, elegant and sophisticated designs shines throughout our entire collection. Our new Crochet Collection has taken flirty and fun to an entirely new level, while our cover-ups and Lycra collections will leave you breathless!

While we started in Maui, Hawaii, we are excited to announce that the rapid growth of our family-and-friends run label has expanded to the mainland. We recently opened an office in Bend, Oregon and we're also bringing our flirty and playful sense of style and flare all over the globe!